Working from the original design and some gratis consulting from kind folks outside of Luna Pier, what is attached is first, a two-page PDF Style Guide Document (City of Luna Pier Logo Standards.pdf). This document describes the introductory and overall usage of any version of the logo complete with layout, standards, color breakdown and use cases for the differing versions and how to best use them. This includes an ability for print houses to refer to when things like T-Shirts, Stickers and related need this type of info for their purposes.
City of Luna Pier Logo Standards
The below PDF attachments are being made available for download and use by those following the Style Guide instructions.
For orientation information: As a general rule, there are 3 basic forms of the logo (1-Primary & 2-Alternates):
1. Primary – This is the logo for the best familiarity for all and the one we would use the most. (Signs, Vehicles, Mugs, Attire, Print Publications, etc.)
City of Luna Pier Logo-Primary
City of Luna Pier Logo-Primary-Blk
City of Luna Pier Logo-Primary-Wht
2. Alternate #1 – Linear for long/skinny areas/promotional materials (pens, etc.)
City of Luna Pier Logo-Linear-Blk
City of Luna Pier Logo-Linear-Wht
3. Alternate #2 – Banner, for a less desired but quasi-horizontal layout where you want to read the name of the city in better keeping with the logo (Web banners, etc.)
City of Luna Pier Logo-Banner-Blk
City of Luna Pier Logo-Banner-Wht
Additionally, here are PNG attachments – For Web and Electronic Document use (web, word, excel, etc.)
Having proper knowledge for applicable use and a library of pre-formatted/drag and drop graphics should go a long way toward consistency and projecting a professional image/brand of the City of Luna Pier.